http://noelwoolfolk.com noel woolfolk Wed, 16 Jan 2013 17:50:03 +0000 http://noelwoolfolk.com en http://noelwoolfolk.com/ZICO-Coconut-Water http://noelwoolfolk.com/following/noelwoolfolk.com/ZICO-Coconut-Water Wed, 16 Jan 2013 17:50:03 +0000 noel woolfolk 4784817 Copywriter: Graham Simon Director: Marco Zavitsanos Editing: Ken Dodge Naturally Powered Stories These are a couple harder hitting videos that we created for ZICO's social community. Ranging from mantras to support systems, we created a series of them based off of interviews with our Team ZICO athletes. OUTDOOR Over 180 outdoor installations. 3 cities: LA, NY & Boston. All 7 words or less. <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoOOH_B copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoOOH_B copy_o.jpg" data-mid="25545366" border="0" align="left"/> <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoOOH_C copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoOOH_C copy_o.jpg" data-mid="25545368" border="0" align="left"/> <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoOOH_L copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoOOH_L copy_o.jpg" data-mid="25545369" border="0" align="left"/> TEAM ZICO: A nationwide search for Team ZICO 2012 resulted in 69 amateur and professional athletes, who live, breathe and compete naturally powered.This is the portal we created for them and an example of how we approached finding real everyday athletes such as active moms. <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoTEAMZICO_F2 copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoTEAMZICO_F2 copy_o.jpg" data-mid="25545375" border="0" align="left"/> <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoTEAMZICO_F3 copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoTEAMZICO_F3 copy_o.jpg" data-mid="25545376" border="0" align="left"/> <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoTEAMZICO_F4 copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoTEAMZICO_F4 copy_o.jpg" data-mid="25545377" border="0" align="left"/> MANTRA GALLERY: We created 40k simple banners with 60+ mantras from our athletes and social communities. Users were asked to check them out, take one on or submit one of their own. The entire Mantra Gallery was housed on Facebook as a showcase. <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoSOCIAL_F2 copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoSOCIAL_F2 copy_o.jpg" data-mid="25545373" border="0" align="left"/> REAL SUPPORT FOR OUR ATHLETES: The goal of the campaign was to put our money where our mouth was when it came to actually supporting our athletes. When our athletes faced big events or even injuries, we collected support messages from the community which were then printed, bound and waiting for them at home. <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoSOCIAL_F4 copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoSOCIAL_F4 copy_o.jpg" data-mid="25545374" border="0" align="left"/> <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoTEAMZICO_F5 copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoTEAMZICO_F5 copy_o.jpg" data-mid="25545378" border="0" align="left"/> <img src="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoSOCIAL_F1 copy_900.jpg" width="755" height="466" width_o="755" height_o="466" src_o="http://payload124.cargocollective.com/1/3/111855/4784817/ign_zicoSOCIAL_F1 copy_o.jpg" data-mid="25545371" border="0" align="left"/> Copywriter: Graham Simon Director: Marco Zavitsanos Editing: Ken Dodge Naturally Powered Stories These are a couple harder hitting videos that we created for... http://noelwoolfolk.com/Play-Fi-Audio http://noelwoolfolk.com/following/noelwoolfolk.com/Play-Fi-Audio Wed, 16 Jan 2013 17:49:35 +0000 noel woolfolk 4784813 Once upon a time, music rocked the house. Literally. We played air guitar with our friends and harmonized into hairbrushes. Then technology changed. Music got compressed, devices got smaller, and our sound quality got compromised — as did our listening experience. Now Play-Fi technology is bringing music back where it belongs: in the bedroom, bathroom, living room and beyond. It streams audio via wi-fi to every room in your home. Copywriter: Graham Simon Director: Douglas Magallon GFX (Killer Sound Dust): Pike Play-Fi @ CES: We brought Play-Fi to life in a 16-foot house in the DTS booth at CES. It drew a huge crowd and had everyone dancing along. Users could send 1 of 12 songs to any room in the house and live dancers would react. Play-Fi House at CES from Noel Woolfolk on Vimeo. Play-Fi Collateral <img src="http://payload124.cargocollective.com/1/3/111855/4784813/pfi_dancingfeet_poster_1297.jpg" width="500" height="750" width_o="500" height_o="750" src_o="http://payload124.cargocollective.com/1/3/111855/4784813/pfi_dancingfeet_poster_1297_o.jpg" data-mid="25546138" border="0" align="left"/><img src="http://payload124.cargocollective.com/1/3/111855/4784813/pfi_kitchendancer_1297.jpg" width="500" height="750" width_o="500" height_o="750" src_o="http://payload124.cargocollective.com/1/3/111855/4784813/pfi_kitchendancer_1297_o.jpg" data-mid="25546139" border="0" align="left"/> Once upon a time, music rocked the house. Literally. We played air guitar with our friends and harmonized into hairbrushes. Then technology changed. Music got... http://noelwoolfolk.com/DTS http://noelwoolfolk.com/following/noelwoolfolk.com/DTS Wed, 16 Jan 2013 17:49:12 +0000 noel woolfolk 3287841 DTS is a pioneer and leader in high-definition audio technology across all sound platforms. We launched the LISTEN campaign for them in late 2011 to create an ownable strategic position separate from Dolby and other smaller audio companies. We believe sound changes the way we see. It tells the story. Without it, there is no understanding. <img src="http://payload49.cargocollective.com/1/3/111855/3287841/dtsprint_wildpostings2_900.jpg" width="853" height="438" width_o="853" height_o="438" src_o="http://payload49.cargocollective.com/1/3/111855/3287841/dtsprint_wildpostings2_o.jpg" data-mid="25554253" border="0" align="left"/> Sound Designing Our Lives Imagine if we communicated only with our words and no sounds. Imagine how dry our stories would be. Let’s face it – we are constantly sound designing our lives and this is what makes our stories real when we recount them to friends. It is all these details that make movies, events and music come to life. The sounds that DTS makes sure don’t get lost. Sound matters. Each and every one of them. Because sound changes the way we see. Copywriter: Graham Simon Director: Douglas Magallon Editing: Adrienne Gitts DTS@CES 2013: Pardon the terrible video edit but it serves as a pretty good recap of the booth we just created for CES. It included 12 new videos on a 35 foot screen. 10 new posters that came to life in toggle walls. A mind blowing headphone:X demo. A 16-foot house full of real dancers to demonstrate Play-Fi. And a booth full of very happy clients. Campaign Launch Anthem 2012 Copywriter: Graham Simon Director: Ken Dodge Digital Takeover for 2012 DTS UFO Takeover from Noel Woolfolk on Vimeo. DTS is a pioneer and leader in high-definition audio technology across all sound platforms. We launched the LISTEN campaign for them in late 2011 to create an... http://noelwoolfolk.com/Deck-The-Halls-Ignited-Holiday-Card http://noelwoolfolk.com/following/noelwoolfolk.com/Deck-The-Halls-Ignited-Holiday-Card Wed, 16 Jan 2013 17:48:32 +0000 noel woolfolk 4784792 Introducing a choir unlike any other conceived in the history of music. One that’s made up of misfits, creatures, politicians, robots, animals, Santas and a couple of otherworldly beings that simply defy definition. Sit back, relax and enjoy the cacophony. With more than 170,000 views on YouTube and ranked #8 on AdCritic’s Top 20, Ignited’s 2011 holiday card, a digital choir of 60 iPhone apps delivering “Deck the Halls” in unison, blew up on blogs, social media and in the trades. Besides delivering warm holiday wishes, Ignited's Digital Choir execution had a built-in charitable cause. With every view, Ignited contributed 5 cents to the Los Angeles Mission, a non-profit serving L.A.’s homeless. Copywriter: Graham Simon Production: Ignited Films Introducing a choir unlike any other conceived in the history of music. One that’s made up of misfits, creatures, politicians, robots, animals, Santas and a... http://noelwoolfolk.com/Lexus-RXh http://noelwoolfolk.com/following/noelwoolfolk.com/Lexus-RXh Fri, 22 Jul 2011 18:10:54 +0000 noel woolfolk 1766969 Here is a campaign I worked on for one of the Lexus hybrid models. My partner and I spent many hours on the phones with the engineers from Lexus and Toyota to find a new angle on hybrids. Turns out we were happily surprised to find out how innovative the manufacturing process was because it was a clear direction for the creative. <img src="http://payload.cargocollective.com/1/3/111855/1766969/Picture 2.png" width="660" height="427" width_o="660" height_o="427" src_o="http://payload.cargocollective.com/1/3/111855/1766969/Picture 2_o.png" data-mid="8698869" border="0" align="left"/> Copy reads: This lace dress is made from the same recycled foam found in the seat cushions of the RXh. This is just one of the many environmentally sensitive materials in the RX Hybrid. Sometimes the most beautiful design isn’t what you see, it’s what you don’t. To learn more about the eco-conscious RXh, visit Lexus.com/hybriddrive. <img src="http://payload.cargocollective.com/1/3/111855/1766969/Picture 3.png" width="660" height="399" width_o="660" height_o="399" src_o="http://payload.cargocollective.com/1/3/111855/1766969/Picture 3_o.png" data-mid="8698876" border="0" align="left"/> Copy reads: These sculptures are made from the same recycled plastic found in the bumpers of the RXh. This is just one of the many environmentally sensitive materials in the RX Hybrid. Sometimes the most beautiful design isn’t what you see, it’s what you don’t. To learn more about the eco-conscious RXh, visit Lexus.com/hybriddrive. Interactive Site: Interactive hotspots allow users to explore the recycled materials in the model. <img src="http://payload.cargocollective.com/1/3/111855/1766969/Picture 4.png" width="660" height="445" width_o="660" height_o="445" src_o="http://payload.cargocollective.com/1/3/111855/1766969/Picture 4_o.png" data-mid="8698880" border="0" align="left"/> In-Dealership: Decals were used to highlight all the recycled materials in the car. <img src="http://payload.cargocollective.com/1/3/111855/1766969/Picture 5.png" width="488" height="543" width_o="488" height_o="543" src_o="http://payload.cargocollective.com/1/3/111855/1766969/Picture 5_o.png" data-mid="8698970" border="0" align="left"/> Eco-chic design merchandise in dealerships gives Porsche design a run for their money. <img src="http://payload.cargocollective.com/1/3/111855/1766969/Picture 6.png" width="531" height="469" width_o="531" height_o="469" src_o="http://payload.cargocollective.com/1/3/111855/1766969/Picture 6_o.png" data-mid="8698884" border="0" align="left"/> TV Frames: <img src="http://payload.cargocollective.com/1/3/111855/1766969/Picture 7_5.png" width="599" height="377" width_o="599" height_o="377" src_o="http://payload.cargocollective.com/1/3/111855/1766969/Picture 7_5_o.png" data-mid="8699035" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/111855/1766969/Picture 8.png" width="599" height="379" width_o="599" height_o="379" src_o="http://payload.cargocollective.com/1/3/111855/1766969/Picture 8_o.png" data-mid="8698946" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/111855/1766969/Picture 9.png" width="599" height="380" width_o="599" height_o="380" src_o="http://payload.cargocollective.com/1/3/111855/1766969/Picture 9_o.png" data-mid="8698947" border="0" align="left"/> Agency: Team One Copywriter: Nancy Nelms Here is a campaign I worked on for one of the Lexus hybrid models. My partner and I spent many hours on the phones with the engineers from Lexus and Toyota to find... http://noelwoolfolk.com/Lexus-Hybrid-Gateway http://noelwoolfolk.com/following/noelwoolfolk.com/Lexus-Hybrid-Gateway Fri, 22 Jul 2011 18:05:17 +0000 noel woolfolk 1766955 Here are some screenshots from one of my earlier projects for Lexus. It was a gateway connecting multiple Lexus content sites to one another (ie. Lexus Living, Hybrid Forums, Lexus.com etc). Still photos don’t do the moving water justice but I can bring up the site if we meet in person since it is not live anymore. <img src="http://payload.cargocollective.com/1/3/111855/1766955/gateway.jpg" width="669" height="1641" width_o="669" height_o="1641" src_o="http://payload.cargocollective.com/1/3/111855/1766955/gateway_o.jpg" data-mid="8698781" border="0" align="left"/> Here are some screenshots from one of my earlier projects for Lexus. It was a gateway connecting multiple Lexus content sites to one another (ie. Lexus Living,... http://noelwoolfolk.com/Lexus-Dealer-Digital http://noelwoolfolk.com/following/noelwoolfolk.com/Lexus-Dealer-Digital Fri, 22 Jul 2011 17:47:27 +0000 noel woolfolk 1766915 These templates were created specifically for Lexus dealers across the US. From within the banner you could customize your Lexus (they were made for all models) as well as check out a gallery and find a dealer near you. As an art director we wanted pretty maps but that meant working with an artist to create something like 300 different maps more or less to scale. Well at least they were nicely art directed but not sure I would ever do that again. Google maps would have worked just fine:) <img src="http://payload.cargocollective.com/1/3/111855/1766915/rbanners.jpg" width="670" height="1005" width_o="1333" height_o="2000" src_o="http://payload.cargocollective.com/1/3/111855/1766915/rbanners_o.jpg" data-mid="8698551" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/111855/1766915/rbanners2.jpg" width="670" height="363" width_o="1196" height_o="648" src_o="http://payload.cargocollective.com/1/3/111855/1766915/rbanners2_o.jpg" data-mid="8698596" border="0" align="left"/> These templates were created specifically for Lexus dealers across the US. From within the banner you could customize your Lexus (they were made for all models) as... http://noelwoolfolk.com/Ritz-Carlton-Digital http://noelwoolfolk.com/following/noelwoolfolk.com/Ritz-Carlton-Digital Fri, 22 Jul 2011 17:18:16 +0000 noel woolfolk 1762383 Your Every Wish Campaign: While my partner and I were researching ideas for a rebrand, we found out that there are very specific moments that can only occur at the Ritz-Carlton. Each resort has tailored unique experiences that are signature to their location. We decided it would be great to actually find out what these moments were and call them out in the campaign. The next few months were filled with phone calls with the concierges of all the resorts to research each locations library of 'moments.' Here is an example of a banner ad that showcased 4 resorts: <img src="http://payload.cargocollective.com/1/3/111855/1762383/rc1.jpg" width="508" height="456" width_o="508" height_o="456" src_o="http://payload.cargocollective.com/1/3/111855/1762383/rc1_o.jpg" data-mid="8697977" border="0" align="left"/> Reconnect at the Ritz-Carlton: Want to send a hint to your spouse/lover/affair? Select a resort and a hint and they will receive an email hint that you want to get away. <img src="http://payload.cargocollective.com/1/3/111855/1762383/rc2.jpg" width="557" height="378" width_o="557" height_o="378" src_o="http://payload.cargocollective.com/1/3/111855/1762383/rc2_o.jpg" data-mid="8698003" border="0" align="left"/> Agency: Team One Copywriter: Carrie Tallick Your Every Wish Campaign: While my partner and I were researching ideas for a rebrand, we found out that there are very specific moments that can only occur at the... http://noelwoolfolk.com/Ritz-Carlton-Direct-Mail http://noelwoolfolk.com/following/noelwoolfolk.com/Ritz-Carlton-Direct-Mail Fri, 22 Jul 2011 16:45:27 +0000 noel woolfolk 1766743 Here is a direct mail piece that we created for the Ritz-Carlton Kapalua re-opening. We played with the idea of the impressions it would make on you so the booklet that was attached was all visually tied to that concept. The shapes from one page were pressed into the other and some pages even had scratch and sniff ‘technology’ so that you could smell the scent of the massage oil off the image of a woman’s back. The giveaway was a travel envelope recipients could use to collect the memories of their travels there. <img src="http://payload.cargocollective.com/1/3/111855/1766743/directmail2.jpg" width="670" height="1100" width_o="700" height_o="1150" src_o="http://payload.cargocollective.com/1/3/111855/1766743/directmail2_o.jpg" data-mid="8697307" border="0" align="left"/> Agency: Team One Copywriter: Carrie Talick Here is a direct mail piece that we created for the Ritz-Carlton Kapalua re-opening. We played with the idea of the impressions it would make on you so the booklet... http://noelwoolfolk.com/Viking-ASR-9000 http://noelwoolfolk.com/following/noelwoolfolk.com/Viking-ASR-9000 Fri, 22 Jul 2011 13:58:54 +0000 noel woolfolk 1766034 GOLD District Addy 2009 in the category of Website, B2B Flash GOLD Creativity Award in the category of Website, B2B It might just be a box to some people, but to IT techies we wanted to make it the sexiest box out there. Having this baby in their server room was cooler than having a Porshe sitting in their garage. Here is the teaser video we used to get them salivating before the big reveal: And when we were ready to launch the router, this is the site that was revealed to them. It combined all the visual candy we captured as well as just enough information so they knew it blew it’s competition out of the water. Several banners and email blasts got them to the site. Click here to go to the live site. <img src="http://payload.cargocollective.com/1/3/111855/1766034/viking2.jpg" width="586" height="1522" width_o="586" height_o="1522" src_o="http://payload.cargocollective.com/1/3/111855/1766034/viking2_o.jpg" data-mid="8693422" border="0" align="left"/> Pre-Launch Registration Page: <img src="http://payload.cargocollective.com/1/3/111855/1766034/teaser.jpg" width="670" height="412" width_o="700" height_o="431" src_o="http://payload.cargocollective.com/1/3/111855/1766034/teaser_o.jpg" data-mid="8693557" border="0" align="left"/> Simple Banners: <img src="http://payload.cargocollective.com/1/3/111855/1766034/comp.jpg" width="670" height="564" width_o="826" height_o="696" src_o="http://payload.cargocollective.com/1/3/111855/1766034/comp_o.jpg" data-mid="8696853" border="0" align="left"/> Copywriter: Max Bean Director: Alex Fernbach @ Arf&Co GOLD District Addy 2009 in the category of Website, B2B Flash GOLD Creativity Award in the category of Website, B2B It might just be a box to some people, but to...