DTS. Sound Changes The Way We See. DTS is a true ingredient brand (like Intel). You can’t buy a DTS. But you can purchase the devices that DTS sound technology goes inside. But in order to sell DTS to consumers, you have to actually sell the power of sound first.

This campaign sets out to prove that sound can actually change the way we see. And all you have to do is LISTEN.

DTS “Anthem.” The spot that launched DTS’s first ever consumer-facing campaign and powerful new tagline. 

DTS. "Sound Designing Our Lives."

Digital. Page-takeovers and banners directed folks over to a landing page where the proposed question could be answered by selecting the corresponding sound-design. Check out the video below to see an example. 

Facebook Social Contest.  We challenged our loyal Facebook fans to write some of their own “Sound Changes The Way We See” headlines. We got thousands of submissions and we were surprised by the quality of them.  Check out the three winners below.