Not only does Fresh&Easy sell genuine hack-like products like Meal Solutions but anything you would need to pull off a hack can also be found on their shelves. This insight, led us to launch the Hacks of Life campaign - a multi-platform activation to make shopper's lives fresher and easier. From chilling grapes to keep your chardonnay crisp to making a better ice cream sandwich, we curated the best of the best life hacks and served them up to our customers. Shoppers were beyond grateful for the helpful tips and actively submitted their own hacks and ideas for new products. 

Our main library of hacks lived on Pinterest where people organically search and bookmark these types of things. A successful sweepstakes encouraged people to join in and take part in the cultural zeitgeist. 

Hundreds of hacks were part of the store experience in the form of posters, shelf-talkers and endcaps. Benefit to shopper: their life made a little easier. Benefit to Fresh&Easy: an up-sell to multiple products to pull off a hack.

Some of the best hacks were dished up in digital video format. Here are some of my favorites: