Introducing a choir unlike any other conceived in the history of music. One that’s made up of misfits, creatures, politicians, robots, animals, Santas and a couple of otherworldly beings that simply defy definition. Sit back, relax and enjoy the cacophony.
With more than 180,000 views on YouTube and ranked #8 on AdCritic’s Top 20, Ignited’s 2011 holiday card, a digital choir of 60 iPhone apps delivering “Deck the Halls” in unison, blew up on blogs, social media and in the trades.
Besides delivering warm holiday wishes, Ignited's Digital Choir execution had a built-in charitable cause. With every view, Ignited contributed 5 cents to the Los Angeles Mission, a non-profit serving L.A.’s homeless.