RXh Campaign Print Campaign:

Copy reads: This lace dress is made from the same recycled foam found in the seat cushions of the RXh. This is just one of the many environmentally sensitive materials in the RX Hybrid. Sometimes the most beautiful design isn’t what you see, it’s what you don’t. To learn more about the eco-conscious RXh, visit Lexus.com/hybriddrive.

Copy reads: These sculptures are made from the same recycled plastic found in the bumpers of the RXh. This is just one of the many environmentally sensitive materials in the RX Hybrid. Sometimes the most beautiful design isn’t what you see, it’s what you don’t. To learn more about the eco-conscious RXh, visit Lexus.com/hybriddrive.

Microsite for the campaign with hotspots that let you explore all the unique recycled materials you could find in the all new Rxh.

Lexus Hybrid Gateway:

This was a gateway site that we built when Lexus first released the RXh and the rest of their hybrids. They wanted a place shoppers could use as a starting point that was more eco-hip than the rest of Lexus.com.   

Lexus Dealer Banner Campaign:

This was a modular banner system I art directed to be able to accommodate all Lexus dealerships and all models. Shoppers could design their vehicle within the banner, view a full gallery and geolocate their closest dealer.