ZICO. Pure Premium Coconut Water. This is the story of a coconut that went from obscurity to fame in only two years, worthy of eventual purchase by the beverage behemoth, Coca-Cola. Our tagline, Naturally Powered, is more than just an ad slogan, it's a mantra or philosophy that applies both to the brand and the people who choose to consume it. Our campaign supports those Naturally Powered people, whether they're ZICO athletes or everyday ones. 

OOH: Our campaign was seen on 180 outdoor installations. In 3 cities, LA, NY & Boston. All in 7 words or less. 

Digital/Social. Team ZICO. Ignited orchestrated a nationwide search for Team ZICO, consisting of both professional and amateur athletes. The chosen 69 "Naturally Powered" athletes were featured on the ZICO site. 

Digital/Social. Search for a "Naturally Powered" Mom.  We held one space open on Team ZICO for a Mom that stands for all that ZICO represents. Meet Veronika, a killer Mom that never expected to be a sponsored athlete. 

Digital/Social Content - Naturally Powered Stories. A video series featuring Kevin Garnett, Bethany Hamilton, our ZICO Mom and the rest of Team ZICO. 

Facebook Mantra Gallery.  In support of all athletes, we ran athletically targeted banners featuring inspirational words from our Team ZICO members. Each 40k simple banner housed up to 60 inspirational messages from different athletes. People could then submit their own mantras to be featured on the ZICO Facebook Mantra Gallery. 

REAL SUPPORT FOR OUR ATHLETES: The goal of the campaign was to put our money where our mouth was when it came to actually supporting our athletes. When our athletes faced big events or even injuries, we collected support messages from the community which were then printed, bound and waiting for them at home or in their hotel room.