DTS Play-Fi is the wireless streaming technology that brings all the music from your mobile device to your speakers at home. You can play different songs in every room or play one perfectly synced track throughout the entire house. Here is the launch video we created for it: 

And here is how we launched the new technology at CES in Las Vegas. Consumers could literally send songs to different rooms and have live dancers react. As you can see from people's reactions it was a huge success and got huge media attention.